News
Tostitos heralds dip into new category and brand refresh with "upscale" pop-up
3+ day, 12+ hour ago (224+ words) The Pepsi Co Foods-owned snack brand hosted "Casa de Tostitos' to introduce its new look and refrigerated food offerings and reintroduce its ingredients-centered positioning. by Leslie Blount May 08 2026 With an expansion into the refrigerated food category and a new packaging…...
Ad of the Week: Pantalones Organic Tequila "The Most Interesting Mom in the World" by Maximum Effort
3+ day, 16+ hour ago (163+ words) Campaign US Matthew Mc Conaughey"s 94-year old mother serves up bawdy storytelling in hilarious Mother"s Day campaign for her son"s tequila brand. Fans have come to know and love Matthew Mc Conaughey not only for his memorable…...
How Hellmann's and Arielle Vandenberg took banned garlic to the Met Gala
4+ day, 23+ hour ago (921+ words) Met Gala co-chair Anna Wintour had forbidden garlic at the event. by Diana Bradley May 07 2026 "Garlic wasn't invited to the [Met Gala] today, so I brought the flavor. I'm a garlic!" That's what actress and comedian Arielle Vandenberg excitedly stated…...
Shipt and Sterling K. Brown deliver an IRL experience far from "ordinary
5+ day, 18+ hour ago (616+ words) CMO Alia Kemet discusses the Target-owned delivery service's brand relaunch and its strategy to stand out in a crowded market. by Leslie Blount May 06 2026 In a move to differentiate itself from a category filled with more dominant competitors including Instacart,…...
Budweiser extends Made of America platform with summer push tied to dual anniversary
1+ week, 4+ day ago (530+ words) The new Anomaly-created spot anchors a multichannel campaign and national Clydesdales tour. by Shannon Miller April 30 2026 Budweiser is using the convergence of two major moments of Americana " the 250th birthday of the U. S. and its own 150th anniversary " as the framing for a…...
Adrian Grenier reheats a famous grilled cheese moment for Jarlsberg
1+ week, 5+ day ago (316+ words) Created by One Horizon, the global campaign leans into a 20-year-old cultural reference without ever naming it. by Shannon Miller April 29 2026 No, you will not see Adrian Grenier reviving his role of jilted beau Nate in'The Devil Wears Prada 2. But…...
Ad of the Week: Tecate "Welcome Back, Paisano" by Le Pub Mexico
2+ week, 3+ day ago (165+ words) Campaign US Repatriation gets a new narrative in Le Pub"s cheeky spot for the beer brand. With sweeping federal policies targeting immigrants of Latino heritage leading to overzealous removals and many more voluntarily repatriating themselves back to their home…...
Keegan-Michael Key is his own worst competition in Ore-Ida's new campaign
3+ week, 6+ day ago (344+ words) Ore-Ida or Nothing reminds frozen aisle "imi-taters" who the originator actually is. by Shannon Miller April 14 2026 When it comes to classic potato brands, there are few frozen aisle staples as widely known as Ore-Ida. To help warn spud lovers about…...
Is mayonnaise an instrument? Hellmann's finally has an evidence-based verdict
1+ mon, 1+ week ago (279+ words) by Diana Bradley March 30 2026 Is mayonnaise an instrument?" The question was first posed by Patrick in a 2001 episode of Sponge Bob Square Pants and still continues to be hotly debated on social media 25 years later." Although Squidward told Patrick all…...
Q&A: Ferrero North America's SVP of spreads on Nutella's viral trip to space
1+ mon, 2+ day ago (762+ words) Noah Szporn shares a firsthand account of Nutella's out-of-this-world, surprise PR moment. by Julia Walker April 09 2026 Four minutes before Artemis II beat Apollo 13's distance record of 248, 655 miles from Earth, a jar of the chocolate and hazelnut spread floated, label-forward,…...