3+ hour, 23+ min ago  (1336+ words) I had been at Levy's downtown Chicago innovation kitchen for five minutes when the first bite of food, a sliver of 10-day-aged smoked pastrami that fell apart in my fingers, was set in front of me by the company's executive…...

4+ day, 15+ hour ago  (331+ words) Warriors G Stephen Curry is promoting a relaunched version of Plezi Hydration, billed as a healthier sports drink alternative produced by Michelle Obama's public benefit company. The selling points of Plezi Hydration are an ingredient list with twice the electrolytes…...

1+ week, 5+ day ago  (233+ words) Italian pasta maker Barilla has started selling racing wheel-shaped noodles in a new retail activation around its F1 sponsorship. Barilla selling wheel-shaped noodles as part of F1 sponsorship Italian pasta maker Barilla has started selling racing wheel-shaped noodles in a new retail…...

2+ week, 3+ day ago  (266+ words) Sports Business Journal Coca-Cola treats FIFA World Cup as global growth engine The 2026 FIFA World Cup is Coca-Cola's "single largest marketing moment," and it is an event the brand "treats less like a campaign and more like a global systemwide…...

1+ mon, 1+ week ago  (635+ words) Sports Business Journal In throwback deal, NBA again makes Sprite its official soft drink Sprite has reemerged as the NBA's official global soft drink sponsor after an 11-year hiatus, with a multiyear deal that replaces Pepsi Co's Starry. From 1994 through…...

1+ mon, 2+ week ago  (97+ words) Sports Business Journal Would you eat this? Two weeks in a row we're going healthy (this is not a trend, just a coincidence). This week, I'm highlighting Sam Q's Salmon Bowl, on offer at the BNP Paribas Open at Indian…...

2+ mon, 1+ week ago  (183+ words) After walking away from its corporate deal with MLB, Dairy Queen has landed another baseball sponsorship opportunity -- this time with the Savannah Bananas. Becky Felling, DQ's VP of Marketing/Communications, explained why the deal was attractive. "It was the right…...

2+ mon, 1+ week ago  (216+ words) Pepsi's Mountain Dew Baja Blast is MLB's new official soft drink as part of a multiyear sponsorship. MLB had gone six years without a soda sponsor. Genesco Sports Enterprises helped negotiate the deal for Pepsi. Pepsi Co's Mountain Dew Baja…...

2+ mon, 1+ week ago  (547+ words) Pepsi's Mountain Dew Baja Blast, a teal-colored, lime-flavored carbonated beverage, is MLB's new official soft drink. "[MLB] was the right property, rising at the right time, with key summer seasonality," Smith said. "Major League Baseball has a long history with…...

2+ mon, 3+ week ago  (541+ words) A-B In Bev brands Michelob Ultra and Bud Light bring their own unique approach to their Super Bowl spots to highlight each brand's point of view. A-B brands Michelob Ultra, Bud Light bring unique approaches to Super Bowl spots A-B…...