News
Initials CX and Tatchers Cider Champion that Summer Feeling in New Creative Campaign
4+ hour, 45+ min ago (225+ words) London, 18th May: Independent customer experience agency Initials CXtoday announces the launch of a new integrated campaign for Thatchers Cider, "Brighter Days Call for a Better Cider. Designed to bring the brand's "Perfection in Every Drop ethos into real-world summer occasions…...
L. A. Agency The Many Wins Gray Whale Spirits CO. Business
8+ hour, 9+ min ago (172+ words) Roastbrief US L. A. Agency The Many Wins Gray Whale Spirits CO. Business Agency Tapped to Launch Vodka As New Spirit From Beloved Sustainability-Driven Gin Brand The Many has been selected to launch Gray Whale Vodka, the new spirit extension from Deutsch…...
Best Day Brewing Names Bakery as Creative Agency of Record
8+ hour, 20+ min ago (454+ words) Roastbrief US Best Day Brewing Names Bakery as Creative Agency of Record The award-winning Austin creative agency will shape the brewer's first national brand campaign Austin, TX " May 18, 2026" Today, Best Day Brewing " the country's fastest growing non-alcoholic beer brand, announces…...
Ring Pop Goes Red, White & Bling for America's 250th
7+ hour, 51+ min ago (198+ words) Ring Pop" is putting a patriotic twist on its iconic candy ring just in time for summer celebrations Launching for a limited time at national retailers, the Red, White, and BLING Ring Pop" combines fan favorite red cherry and blue…...
Lurpak turns up the heat with dramatic London special build for Chilli & Garlic launch
5+ hour, 3+ min ago (412+ words) The latest rollout includes a high-impact 96-sheet special build close to Billingsgate Market in London, supported by digital 6-sheets across the UK. The wider campaign forms part of Lurpak's expansion into the flavoured butter category and sits within the brand's…...
Australian Avocados and Thinkerbell create a behaviour change program to stop Aussies bruisin" while they"re choosin"
12+ hour, 30+ min ago (227+ words) 18 MAY 2026. Australian Avocados and Thinkerbell are urging consumers to stop and ask themselves, "Are you bruisin while choosin?" when they select an avo." On a mission to change behaviour and the way Aussies shop for avocados, the new education platform…...
From Platform to Pathway: Carat Hong Kong Powers "Keep Going" Momentum with Immersive Takeover for VITA Cold Brew No Sugar Tea
3+ day, 6+ hour ago (346+ words) Roastbrief US From Platform to Pathway: Carat Hong Kong Powers "Keep Going" Momentum with Immersive Takeover for VITA Cold Brew No Sugar Tea In a city that never really slows, "KEEP GOING" isn"t just a line, it"s how…...
Strongbow Raises a Glass to The UK with "Refreshing The Nation"
3+ day, 12+ hour ago (295+ words) Roastbrief US Strongbow Raises a Glass to The UK with "Refreshing The Nation" Strongbow has launched a bold new brand campaign with Otherway, a love letter to the British language that reconnects the UK's #1 cider with the people who made…...
Ad Ageny The Many Launches Botanical Brewing Company
4+ day, 10+ hour ago (685+ words) The Many, the independent, Los-Angeles based, full-service advertising agency that specializes in participatory marketing has launched Ceremony Botanical Brewing, the first botanical brewing company in the United States and the first to build every brew from the ground up around…...
Mc Donald's puts office delivery at the top of the priority list with its new "Office Delivery" campaign
4+ day, 8+ hour ago (177+ words) While delivery is usually associated with home, one reality has long been overlooked: over 30% of lunches are eaten at work. Yet, no major player in the category has truly addressed this behavior. So Mc Donald's decided to tackle the subject…...