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News
Tata Tea Chakra Gold launches ‘Ghanam Soch’ campaign
2+ hour, 50+ min ago (398+ words) Tata Tea Chakra Gold, a premium tea brand popular in Andhra Pradesh, has unveiled its latest campaign, ‘Ghanam Soch’, spotlighting the often-unrecognised contribution of homemakers and challenging conventional definitions of work and strength. The campaign builds on the brand’s longstanding…...
The Healthy Binge launches maiden brand film
4+ hour, 39+ min ago (370+ words) The Healthy Binge, an better-for-you snacking brand, has launched its first brand film, Taste Ka Naya Language. The campaign focuses on the idea that people often respond to food they enjoy with a simple sound rather than words. It uses…...
Heritage Foods expands Nourish+ range
22+ hour, 52+ min ago (357+ words) Heritage Foods Limited announced the launch of Nourish+ High Protein Curd, further expanding its Nourish+ range of protein-rich dairy products. With 25g of protein in a 400g pack, Nourish+ High Protein Curd is designed to help consumers add more protein to their…...
India Gate Basmati Rice Grains of Hope initiative
1+ day, 20+ hour ago (298+ words) Building on its commitment to addressing child hunger, this year’s Grains of Hope initiative extended its focus from providing meals to promoting awareness around balanced nutrition and healthy eating habits. In partnership with Teach India, the initiative reached 25,000+ schools and…...
Instamart Expands Northeast Produce Sourcing Across India
1+ week, 6+ hour ago (214+ words) Starting with Meghalaya’s pineapples, now available to customers in Bengaluru, Instamart is opening up new markets for the region’s produce across India. Sourced through the Jirang Organic Agro Farmer Producer Company, the pineapples are air-freighted from Meghalaya to Bengaluru. Until…...
Prasuma Rolls Out Multi-Platform Campaign Targeting Momo Consumers
1+ week, 2+ day ago (475+ words) MediaBrief Colloquial has conceptualised a new campaign for Prasuma, the brand that created frozen momo category, highlighting its understanding of growing preference for momos. Based on the insight that momo preferences are personal, the campaign focuses on the experience of…...
New event via 2026 K-Food Fair New Delhi
1+ week, 6+ day ago (348+ words) The Ministry of Agriculture, Food and Rural Affairs of South Korea and the Korea Agro-Fisheries & Food Trade Corporation (aT) hosted the 2026 K-Food Fair in New Delhi from July 30 to August 2, supporting Korean food companies seeking to expand across India and…...
Laqshya Media Group launches 'Uttar Pradesh Ka Uttam Chef"
2+ week, 1+ day ago (466+ words) Laqshya Media Group launches culinary reality IP ‘Uttar Pradesh Ka Uttam Chef’ MediaBrief Laqshya Media Group has announced the launch of a culinary reality series, ‘Uttar Pradesh Ka Uttam Chef’, the first original intellectual property (IP) from Laqshya StoryWorks. Following…...
Global CWL: Reese’s marks REESE’S OREO anniversary
2+ week, 2+ day ago (259+ words) A year after bringing together two of America’s most recognisable snack brands, Reese’s is celebrating the success of REESE’S OREO® with a new campaign featuring Lindsay Lohan, Amy Sedaris and director Patricia Arquette. The campaign is built around the idea…...
LT Foods on-boards Ranveer Brar for DAAWAT Delight campaign
2+ week, 2+ day ago (256+ words) LT Foods Ltd., the global FMCG company in the consumer food space, announced the onboarding of chef, author and television personality, Chef Ranveer Brar as brand ambassador. Marking the beginning of this association, LT Foods has launched a new campaign…...