News
Essentia Water goes national with Beat the Formula and LAFC's Son Heung-min
3+ day, 11+ hour ago (387+ words) The Nestl-owned brand's ode to risk-taking marks the soccer star's first US partnership since joining the club. by Will Russo May 22 2026 Ahead of summer, bottled water brand Essentia Water is getting out its message to "supercharge" hydration in a new…...
Durand Bernarr makes up jingle for Goldfish on "Today" show. How should the brand respond?
1+ week, 7+ hour ago (470+ words) How would you "just keep swimming" with this organic, Goldfish-Grammy-winner crossover? by Julia Walker May 18 2026 Goldfish, "the snack that smiles back," can also sing, fans discovered this weekend. Grammy-winner Durand Bernarr sang an impromptu Goldfish jingle on the'Today show'last Wednesday…...
Which brand's celebration of 2026 graduates gets an A+ from you?
1+ week, 6+ day ago (448+ words) How Chipotle, Hollister and Minted are engaging new grads. by Julia Walker May 12 2026 Watch out world: 2026 graduates, and the brand campaigns to celebrate them, have arrived. Some brands including'Tru Fru, Lego and Takis'have sent goodie bags to grads upon receiving…...
Tostitos heralds dip into new category and brand refresh with "upscale" pop-up
2+ week, 3+ day ago (224+ words) The Pepsi Co Foods-owned snack brand hosted "Casa de Tostitos' to introduce its new look and refrigerated food offerings and reintroduce its ingredients-centered positioning. by Leslie Blount May 08 2026 With an expansion into the refrigerated food category and a new packaging…...
Ad of the Week: Pantalones Organic Tequila "The Most Interesting Mom in the World" by Maximum Effort
2+ week, 3+ day ago (163+ words) Campaign US Matthew Mc Conaughey"s 94-year old mother serves up bawdy storytelling in hilarious Mother"s Day campaign for her son"s tequila brand. Fans have come to know and love Matthew Mc Conaughey not only for his memorable…...
How Hellmann's and Arielle Vandenberg took banned garlic to the Met Gala
2+ week, 4+ day ago (921+ words) Met Gala co-chair Anna Wintour had forbidden garlic at the event. by Diana Bradley May 07 2026 "Garlic wasn't invited to the [Met Gala] today, so I brought the flavor. I'm a garlic!" That's what actress and comedian Arielle Vandenberg excitedly stated…...
Shipt and Sterling K. Brown deliver an IRL experience far from "ordinary
2+ week, 5+ day ago (616+ words) CMO Alia Kemet discusses the Target-owned delivery service's brand relaunch and its strategy to stand out in a crowded market. by Leslie Blount May 06 2026 In a move to differentiate itself from a category filled with more dominant competitors including Instacart,…...
Budweiser extends Made of America platform with summer push tied to dual anniversary
3+ week, 4+ day ago (530+ words) The new Anomaly-created spot anchors a multichannel campaign and national Clydesdales tour. by Shannon Miller April 30 2026 Budweiser is using the convergence of two major moments of Americana " the 250th birthday of the U. S. and its own 150th anniversary " as the framing for a…...
Adrian Grenier reheats a famous grilled cheese moment for Jarlsberg
3+ week, 5+ day ago (316+ words) Created by One Horizon, the global campaign leans into a 20-year-old cultural reference without ever naming it. by Shannon Miller April 29 2026 No, you will not see Adrian Grenier reviving his role of jilted beau Nate in'The Devil Wears Prada 2. But…...
Ad of the Week: Tecate "Welcome Back, Paisano" by Le Pub Mexico
1+ mon, 1+ day ago (165+ words) Campaign US Repatriation gets a new narrative in Le Pub"s cheeky spot for the beer brand. With sweeping federal policies targeting immigrants of Latino heritage leading to overzealous removals and many more voluntarily repatriating themselves back to their home…...