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News

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mediapost.com > publications > article > 417737 > kfc-teams-up-with-superfan-ishowspeed-to-launch-ho.html

KFC Teams Up With Superfan IShowSpeed To Launch Hot Ranch Big Dip

4+ day, 3+ hour ago   (269+ words) KFC’s latest ad effort taps one of the brand’s biggest fans to promote its new Hot Ranch Big Dip. That would be IShowSpeed, a live streamer and internet personality with more than 184 million followers across platforms. IShowSpeed, whose real name…...

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mediapost.com > publications > article > 417697 > kfc-names-first-global-chief-brand-officer.html

KFC Names First Global Chief Brand Officer

6+ day, 2+ hour ago   (201+ words) KFC has selected Amy Ellis Durini as its first global chief brand officer. Durini will start Nov. 1 and reports to Scott Mezvinsky, KFC global chief executive officer. In the newly created role, Durini will lead KFC’s global brand strategy, overseeing…...

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mediapost.com > publications > article > 417649 > dairy-queen-capitalizes-on-social-documentary-tren.html

Dairy Queen Capitalizes On Social Documentary Trend To Launch LTOs

1+ week, 4+ day ago   (163+ words) Spot features multiple prominent "bird" mascots sitting down for an "interview" for a fake Netflix documentary. Dairy Queen taps college football mascots to play up a popular social media “documentary” trend for its latest ad effort. The social spot, created…...

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mediapost.com > publications > article > 414858 > firehouse-subs-takes-jab-at-competition-with-givea.html

Firehouse Subs Takes Jab At Competition With Giveaway

2+ week, 4+ hour ago   (215+ words) Firehouse Subs has a message for every Mike, Michael, Mikey, Miguel, Michelle, Michele, and Michaela in America: This one's on us. On May 6, any guest who shares a name in the “Mike” family gets a free medium Steak & Cheese Melt…...

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mediapost.com > publications > article > 417450 > former-mcdonalds-cmo-lands-at-wendys.html

Former McDonald's CMO Lands At Wendy's

2+ week, 5+ day ago   (314+ words) Tariq Hassan has been named to the newly created role of chief marketing and customer growth officer at Wendy’s. Hassan will report to Bob Wright, president and CEO, and serve on the Wendy's senior leadership team. “It is the second…...

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mediapost.com > publications > article > 417410 > laynes-taps-planet-propaganda-as-first-creative-a.html

Layne's Taps Planet Propaganda As First Creative AOR

2+ week, 6+ day ago   (161+ words) Layne's Chicken Fingers, the 32-year-old Texas-born chicken chain, named Planet Propaganda its first creative AOR. The account was awarded after a competitive review. The agency is responsible for all brand strategy, brand identity development, web design and campaigns. The larger…...

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mediapost.com > publications > article > 417287 > goodles-trades-loyalty-points-for-love-letters.html

Goodles Trades Loyalty Points For Love Letters

3+ week, 3+ day ago   (203+ words) I'm Southern through and through, which means I take my comfort food seriously. Fried chicken. Cornbread. Sweet tea. A simple mayo and tomato. And of course, mac and cheese. When I was a kid, homemade mac and cheese wasn’t always…...

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mediapost.com > publications > article > 285438 > nesquik-spoofs-sports-ads-for-adult-protein-drink.html

Nesquik Spoofs Sports Ads For Adult Protein Drink Launch

4+ week, 1+ day ago   (183+ words) Nestle’s Nesquik is launching its first product specifically aimed at the so-called “kidult” audience: a line of high-protein flavored milk called Protein Plus. Launched in 1948, Nesquik is attempting to expand its customer base beyond kids and the moms who buy…...